Olympics and Nike
Nike is a prominent sponsor of the 2008 Olympics. Not onlydo they sponsor the US Team, they are sponsoring many other teams as well as major ad deals.
They have designed special shoes and apparel for every sport. From windsurfing to BMX, Nike is there.
The exposure at the Beijing Olympics is thought to be especially attractive to Nike, which has made a big sales push in China and other parts of Asia in recent years.
