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Introducing the shoes worn by Kobe Bryant in the 2008 Olympics.  You may have seen Kobe jumping over an Astin Martin on the internet and these are the shoes he was sporting. lightest and strongest basketball shoe ever” for the 2008 Beijing Olympic Games. Nike is using Kobe as the main face to promote the sneakers that were worn by him and many olympic stars like Manu Ginobili (Argentina) and Dirk Nowitzki (Germany) among others.

Nike is a prominent sponsor of the 2008 Olympics.  Not onlydo they sponsor the US Team, they are sponsoring many other teams as well as major ad deals.

They have designed special shoes and apparel for every sport.  From windsurfing to BMX, Nike is there.

The exposure at the Beijing Olympics is thought to be especially attractive to Nike, which has made a big sales push in China and other parts of Asia in recent years.

Nike Dunk Gyrizo Shoes (Greek for “Wheel”)

BMX, or Bicycle Motocross, is the non-motorized version of motocross, but also includes freestyle and jumping. The sport is making its debut in Beijing this August and Nike athletes will be outfitted in innovative footwear and uniforms.

“Looks like a Dunk, but acts like Lance’s cleat.” That statement sums up the power and impact of the Nike Dunk Gyrizo, a shoe specifically designed for BMX racing. The Nike Dunk Gyrizo, which is Greek for “wheel,” is actually built on the same cycling last as Lance read more »

Nike Synetairos (Greek for “Partner”)
Windsurfing Shoes

Windsurfers will also wear the new Nike Synetairos in Beijing this summer, the same shoe designed for crew members of world championship sailing teams.  Originally, Nike designers set out to create unique shoes for each of the 2 sports, but both US and Chinese windsurfers who tested the footwear liked the sailing bootie prototype, which had all the performance characteristics they were asking for.

The Nike Synetairos outsole is built from Nike’s best read more »